Clever 888 campaign

09.01.2008

Marketers at the Gibraltar-based online gambling group 888.com have come up with an innovative viral marketing campaign that provides a service to site visitors at the same time.

The company has launched a free electronic greeting card service that players can use to not only send good wishes to friends and family on special occasions, but also give the opportunity for a little flutter. Each card carries a chance to win cash prizes in a draw. Along with cards marking special milestones, there is also a variety of special greetings and even themed cards with Flash animation clips.

888.com has created a dedicated jackpot to service the card initiative, and every recipient of a card will additionally receive an offer of a special welcome bonus for redemption at the group's casino.