Bodog looks east

29.01.2008

Bodog Entertainment has announced that it will continue to build momentum in the Chinese market in 2008. Having already opened a Chinese hotline to offer customer service last year, the group is stepping up its effort by launching a brand new Chinese web page to assist its growing number of Chinese customers.

The web page provides an introduction and welcome for Chinese-speaking customers and directs them to Bodog’s Chinese-language customer service line, with service available in both Mandarin and Cantonese.

Bodog’s Chinese language ad campaign, which will run in Chinese-language print and online media, will feature Chinese-Canadian, Toronto-born, Team Bodog poker player Evelyn Ng.

Bodog CEO Calvin Ayre says: “2008 is a big year for the Chinese and Bodog. We want our Chinese customers to know that Bodog has the same Beijing Olympic spirit to achieve the best.”