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03.02.2006 New managed services kid on the online gaming industry block (see previous reports) Inside Gaming Limited has announced the launch dates for its first four managed gaming sites for clients. The new sites include one marketing and three casino/poker sites. During the first quarter of 2006, IG is launching fully managed gaming sites for the following clients: Financial portal ADVFN will launch with ADVFN Poker.com; marketing specialist company Home-ad is launching casino and poker room Heaven.com; new UK high street bookmaker Better will be launching a Better.com branded casino and poker and promotional company Bonnevista Limited are launching their flagship European brand Lukto.
The gaming operations are all powered by Chartwell Technology software. Chartwell recently took over the MicroPower poker software developer, adding this technology to their production processes.
The launches, timed over a four-week period, introduce what IG calls its "holistic approach to managed service gaming."
CEO Chris North says: "We appear to have found a niche in the market for fully managed gaming sites where our clients are able to concentrate on their core business whilst we work in partnership to ensure that they are able to maximise the returns from their gaming products."
Richard Hogg COO of IG said: "IG hopes to steal a march on the competition by offering a total end to end solution backed-up by cutting edge software. Before we launched our service, companies who had access to potential gaming players often had to work out their own promotion or have some good gaming knowledge before they could work with a managed service."
The senior management team at IG can boast some useful experience: Chairman Brian Mattingley led a management buy out of Ritz Bingo, backed by Duke Street Capital in 1997. Six months later he backed the business into Gala Bingo itself being a Venture backed business. He took on the position as the Group Finance Director and led all of Gala's acquisitions over seven years including the acquisition from Hilton of the Ladbrokes Casino Chain.
CEO Chris North has over 7 years experience in the online gaming sector where he specialises in online casinos and online poker. His last project was the successful re-launch of the At the race casino.com and its sister poker brand and he is one of the founders of the Fox Poker Club.com in Mayfair scheduled to open in mid-2006.
Richard Hogg, the COO has a professional background within the web-based IT industry. In a career that has spanned across two decades and three continents, he recently oversaw the induction of Australia's largest independently owned sports betting company, Sport Odds, into the competitive UK market under the brand name. Super Odds is currently trading as CentreBet.
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