Billboard Bodog

With the Bodog Marketing Conference now only weeks away (it is scheduled for July 23 - 25) delegates landing at McCarran airport will see some familiar red branding from this week.

Bodog.com has unveiled a new billboard at 5492 Paradise Road. Reading:"Training Casíno Players All Over the World to Come to Vegas", the ad has been turning heads since being erected on Saturday July 1st.

The billboard's message is intended to remind Vegas players and casíno operators of the symbiotic relationship between online and land based casínos. Bodog's founder and CEO Calvin Ayre, who is pictured on the billboard notes: "Since the advent of online gaming, international operators have been giving their players extensive gaming experience, making them more comfortable at the tables and sportsbooks of Vegas." He adds, "With our Bodog.com Marketing Conference coming up, we thought it timely to remind Vegas and other land based casíno operators of the growth online gaming brings to the entire industry."

Building bridges with land gambling operators, Bodog (owner of Bodog Casino)has directly invited senior executives from the major land-based casínos and hopes to network with them at the big event.

The conference, the third of its type, takes place at Wynn Las Vegas and is focused on providing attendees with the tools necessary to "Ignite Your Online Gaming Business."

The event is fast becoming a major attraction for marketers and senior executives in the $13-billion online gaming industry, and claims sponsorship from major names including Pro Cappers, Gateway, Pentasia, Neteller, CardPlayer.com, Future Bet, The Online Wire, River City Group, and Realtime Gaming.

In addition to sponsors, the conference has many expert speakers and panels discussing various aspects of the online gaming industry from marketing and customer service to financing and management. Joining the keynote speaker, Magic Johnson, and Bodog.com's CEO Calvin Ayre, there are a variety of specialists who are tops in their fields including:

Mike Grehan - Search Engine Optimisation
Jim Sterne - Web Metrics
Chris Baggott - Tactical Email Marketing
Anthony Cabot - legal and regulatory issues involving gamblíng
Max Lenderman - Guerilla Marketing
Heather Lloyd-Martin - Search Engine Copywriting
Ronn Torossian - Public Relations
Karen Leland - Customer Service
Erik Hauser - Experiential Marketing

Additionally, the conference has attracted executives from the online gaming space including speakers from such top companies as Wizard of Odds, Pocket Fives, Games and Casíno, Poker Affiliate World, Vegas Insider, Sports Direct, Wicked Chops Poker, Leisure & Gaming plc, Nine, OnGame, English Harbour Group, Casíno City and Chalk.

Readers can find all the detail at: http://www.bodogconference.com.