BrightShare affiliate program introduces a new facility to assist affiliate marketers

The Jackpot Factory group affiliate marketing program, BrightShare Network launched a new statistical reporting initiative for its affiliates this week branded CasiKNOW Marketing Reports.

The press release announcing the launch claims that any BrightShare affiliate can now log on to the company's website and download the first edition of CasiKNOW Marketing Reports for a "...rare, exclusive behind-the-scenes look of what is really happening at an online casino." The reportage includes in-depth player demographics and game statistics.

The new program is initially available for affiliates of All Jackpots Casino.com but a BrightShare spokesman said the company will shortly publish reports on All Slots Casino, First Web Casino, and Wild Jack Gaming, too.

"It's about transparency, it's about synergy, and mainly, it's about being results driven," said Lloyd Apter, Director of BrightShare. "When online marketers know their target audience and the types of games the players are playing, they are better equipped to market the casinos far more effectively, which, in turn, paves the way for exponential growth.

"In the virtual world of casinos, it is crucial to know who's playing what and where. CasiKNOW Marketing Reports now makes this vital marketing information accessible, and BrightShare is very confident that these reports will give our affiliate partners the edge. This initiative can help make substantial improvements to our affiliates' results and ultimately bring affiliate marketing to a new level of professionalism."