Cook to run European operations for Canadian company

Steve Cook, formerly European m.d. for Tribeca Tables prior to its takeover by Playtech late last year, has been appointed to a similar position by the Canadian online bingo software developer Parlay Entertainment.

"Steve brings 14 years of gaming experience to Parlay, along with great talent and skills both in sales and in business leadership in the high-tech gaming industry," said Peter Trinz, Senior Vice President at Parlay. "Drawing on his background, Steve will be central to setting up the company's European infrastructure whilst at the same time providing support for sales, marketing, operations and business strategy."

Cook, will continue to be based in the UK and brings to Parlay a wealth of i-gaming experience, having served since 2003 as the European Managing Director of Tribeca Tables Europe Ltd where he established Tribeca as one of the world's top poker software providers. Cook says that at Parlay he plans to focus on driving new business in addition to working closely with Parlay's existing London-based clients.

"I am excited about the opportunity to join the Parlay team," said Cook. "Parlay has an excellent track record as the global leader in the rapidly growing online bingo sector and I look forward to contributing to their strategic focus and aggressive growth strategy in Europe."

Parlay is headquartered in Oakville, Canada with offices in Bridgetown, Barbados and Valletta, Malta.