Fortune Lounge fights affiliate spam
25.08.2005The dangers of unquestioned acceptance of anonymous "spam-police" complaints was illustrated recently when the large Fortune Lounge group of online casinos had to endure an expensive suspension offline by domain registrar GoDaddy, allegedly on complaints of spamming by the unofficial spam monitor SpamHaus, an anonymous organisation that is remarkably hard to contact.
Early reports suggest that GoDaddy acted without first contacting FL with the complaints. FL outsources its email marketing, awarding the contract on warranties against spamming by the contractor.
This week the incident had a sequel, as the FL affiliate arm, Fortune Affiliates circulated prominent portals, asking them to assist it in stamping out irresponsible affiliate-generated spam by reporting it. The FA circular said the following:
"Recently there have been spam reports concerning Fortune Lounge casinos - some of the affiliates have been implementing spam campaigns.
Fortune Affiliates would like to streamline the complaints process by having all spam mails received by players and attributed to Fortune Lounge operations to be forwarded to this email address:
Spam@FortuneAffiliates.com
This includes the following properties:
7 Sultans Casino
Desert Dollar Casino
Fortune Room Casino
Platinum Play Casino
Royal Vegas Casino
Vegas Palms Casino
Vegas Towers Casino
Vegas Villa Casino
7 Sultans Poker
Royal Vegas Poker
The circular does not elaborate on what FA intends to do with affiliates who continue to send uninvited and unwelcome spam to players, but management's mood after having their sites taken down in the last incident is unlikely to be lenient.
