Has Golden Palace gone too far this time?

That's a question frequently posed when Golden Palace *fans* disrupted Olympic and other major sporting events, but the latest guerilla marketing antics of the company may have gone too far in the opinion of many players.

In its current marketing moves the headline-grabbing casino spent $15,000 to name another child GoldenPalace.com. The baby boy's official name is GoldenPalaceDotCom Silverman, according to press reports, and he's the most recent in a series of eccentric advertising campaigns by the Internet casino.

Other babies also share the casino's name, together with a Tennessee resident who sold her naming rights on eBay for $15,199, and subsequently changed her name to GoldenPalace.com to help support her five children.

"We congratulate the new parents of GoldenPalaceDotCom Silverman," said GoldenPalace.com CEO Richard Rowe. "We wish them and their beautiful baby boy all the best. You can expect more baby-naming in the future as I am sure other people will follow suit and be looking to auction off the naming rights to their children."

Whilst it's easy to put all the blame for burdening an innocent child with such an outlandishly commercial name on the misguided parents, it doesn't reflect well on the casino for making the offer. But then, opinions differ - some players thought the matter amusing and clever. Others were sure it must have been a hoax.