Integrated Party Poker site officially launched

23.02.2006

The much anticipated Party Gaming integrated online gambling site, incorporating casino and poker gaming in a "one player account" site was officially launched this week.

Reuters reported that the major Internet poker and casino firm had opened its new facility which seeks to exploit the trend of having a variety of different gamestyles and genres concentrated at one venue with a common e-wallet facility for the convenience of players.

"The platform enables customers to click through seamlessly from Party Poker to the new PartyCasino and vice versa without having to log in separately and without the need to deposit money into separate accounts," a company spokesman said in a statement.

The development is widely viewed by analysts as essential to future organic growth, and enables cross-marketing. Party Gaming has literally millions of players on its books.