Nine.com makes an impression

It was difficult to miss the visually prominent bright orange Nine.com brand this week as the sportsbook and casino group changed up a gear, putting the old Costa Rican-based GCS group identity (Betcom.com and MyBookie.com) under one easy to see banner.

The new site is intended to be the firm's flagship brand, and will feature original entertainment content alongside the betting and gaming products. "By focusing on one super brand, we will provide our clients more exciting and valuable content," Robert Evans, president of Nine.com, said.

The group celebrated the event by signing an agreement for a poker site with software firm Las Vegas From Home. Nine.com will join LVFH's Action Poker Network sometime in August.