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12.11.2005 Party Gaming was moving fast this week following its decision to seperate from its skins last month. The market leading online poker site has announced that it will pay $14.5 million (GBP 8.34 million) for its former skin Multipoker and, it is believed, $4 million for most of IntertopsPoker.
The third of its top skin operators, Coral Eurobet, will remain independent and will be migrating its players to a new and as yet unidentified platform.
Party Gaming (Party Poker) is already in buy-out talks with the fourth major skin, Empire Online at what is believed to be a substantially lower price than that offered by Sportingbet and declined (see previous reports).
Party has already announced that early in the New Year it intends to combine its diverse online gambling interests into a single mega-site which will offer a wide range of gambling types.
"We now look forward to the launch of the Party-branded integrated platform in the first half of 2006, when we will expand the number of games available to our customers," said chief executive Richard Segal.
The loss of players from Multipoker, IntertopsPoker and Coral Eurobet means those from Empire Online will have fewer players to compete against, called "player liquidity" and this carries the risk that Empire players may move on, further devaluing the company.
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