Slotland survey pegs slot players

15.11.2007

Are slots players all a bunch of little old ladies that only bet a penny at a time? How loyal are they to a favourite machine? Do players like slots just because they're easy to play? Or are big jackpots what make online slots so popular? Slotland.com’s in-house survey of online and mobile slot machine players has now concluded and the results confirm some assumptions and contradict some stereotypes.

The Slotland survey conducted through the summer and fall shows that not all slots players are of the older generation and they’re not all women. Most online and mobile slots players aren’t particularly high rollers, preferring to deposit small amounts and play it as long as they can. They want – and get -- many hours of entertainment for their gambling dollars. However, they play the game more strategically than many might think and aren’t afraid to place maximum bets when the time is right.

Survey responses also show:

* Two-thirds like slots because they're easy to play but the other third is primarily drawn to the possibility of winning big jackpots on small wagers.

* Most play only on their computer but 20 percent said they had at least tried the mobile games.

* Although most don't play on their phone or PDA much or ever, most acknowledged the convenience of mobile games.

* Nearly all play exclusively or mostly at home, not at work.

* Although most don't wager large amounts - 78 percent said they'd never bet more than $100 - more than half said they'd had wins over $1000.

* 84 percent feel that the way to win at slots is to stick with a machine that feels lucky.

* A third play video poker as well as slots.

* Half have at least tried online poker but only a few play online poker often.

* All place max bets when they feel the time is right, while a third always bet the maximum.

* Only a third have visited Vegas.

* Many only play online but most (60 percent) also play slots in land casinos.

* Slots are not a ladies-only game at all - half of respondents were men.

* Most slot players are middle-aged and older but some 16 percent are under 30.