Coral in social gaming partnership with US-based studio

UK gambling firm Coral has partnered with San-Francisco based game development studio Ruby Seven Studios.

Through the partnership, new social casino gaming apps will be developed, the first based on popular Coral land-based games such as “The Magician” and “The Magician Triple Pots”.

Coral will gain insight into the social gaming industry allowing it to develop a network of social customers for its slots and gaming brands.

Ruby Seven Studios was co-founded in 2012 by Michael Carpenter former VP of Social Product Operations at PopCap Games and Jugul Thachery, the founder of Indian casual games giant ChaYoWo Games.

“With Ruby Seven’s excellent international social gaming experience, expertise and existing customer publishing base, this agreement enables us to take Coral’s own successful UK games innovatively into international social gaming markets,” said Coral e-gaming executive Mark Kemp.  “Coral now has a strong library and development pipeline of slots and other gaming content to provide customers with our games across all channels including social gaming.”

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