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Gibraltar-based marketing solutions firm Traffic Generation Ltd (TraffGen) has launched a new cross platform Tournament Management System (TMS).

Operators utilising TraffGen’s new product will be able to run real-time tournaments across land-based, digital and social channels.

TMS is described as taking the hard work out of tournaments, automatically delivering targeted game play content across multiple platforms, simultaneously.

Features enable operators to to:

-   Design and operate fully customisable tournaments, leaderboards, and team-based promotions.
-   Automatically fulfill tournament prizes based upon player segmentation.
-   Deliver tournament content into any platform including mobile apps & land-based slots, social and for-wager games.
-   Drive player engagement by providing alternative methods of play and effective cross-market migration.
-   Quickly deploy tournaments onto any gaming platform without significant client-side development.

Andy Caras-Altas, chief executive officer of Traffic Generation said:  “Cross-platform tournaments are truly revolutionary – not only are they a great way to link your brand through multiple products, but they also create the perfect opportunity to drive effective cross marketing to different player groups at the right time – allowing operators to maximise revenue in every aspect of their business. With no development required, our clients can have tournaments across products from all their suppliers in days, not months.”

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