Extended Rank plc contract for Virtue Fusion

The UK supplier of online bingo and networked gaming solutions, Virtue Fusion, has announced that Rank plc, the UK’s largest publicly listed bingo operator has signed a third long term licensing agreement for Virtue’s networked bingo and games solution.
“We are delighted to have signed Mecca Bingo [a Rank subsidiary] up for a third term,” said Bob McCulloch, CEO of Virtue Fusion, “Mecca is one of the largest online gaming brands in the UK and we feel growth prospects for Rank Interactive both in the UK and internationally are exceptional. This deal represents a classic example of specialisation at work; Mecca’s proven ability to drive traffic and convert and retain customers, working alongside Virtue Fusion’s ability to deliver the best in Bingo and networked games software solutions.”
Mark Jones, MD of Rank Interactive said: “We have a great opportunity to grow our interactive business and, as we have had a long and successful relationship with Virtue Fusion, we felt that we were best placed to continue working closely with them to exploit the opportunities within the bingo market.”

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