The shirt sponsorship deal between Asia-facing online sportsbook 777ball and Cardiff FC ran into difficulties this week with the UK Gambling Commission, which directed that the football club could not display the sportsbook's logo.
The reason for the ban is that 777ball needs a licence enabling them to advertise their services within the European Economic Area. They currently hold a Philippine issued licence which does not comply with this requirement.
A spokesman for 777ball said the company was determined to act correctly and will be applying for the relevant licence. A meeting had been arranged with the Commission in order to explain the company's position.