Italian football sponsorship for Admiral Interactive subsidiary
News on 25 Oct 2013
News on 25 Oct 2013
Italian online casino, bingo, poker and sports betting operator Admiral Interactive in the Novomatic group has announced that its subsidiary SportYes has clinched a 2013-2014 season sponsorship deal with Serie A Italian football club Livorno.
The agreement – SportYes’s first – includes advertising and promotional opportunities at the club’s Armando Picchi stadium.
Admiral Interactive chief, Federico Fogli, said Thursday: “Admiral is always looking for exciting new challenges; to support Livorno after its promotion to Serie A is an opportunity to celebrate the entry of SportYes into the world of sports sponsorship, while also increasing the visibility of our other brands such as CasinoYes, PokerYes, BingoYes and SlotYes.”
