Rightlander, a U.K.-based supplier of monitoring tools and services for advertising campaigns, has partnered with Income Access, Paysafe’s marketing technology and services provider. The deal will see Rightlander’s scanning and monitoring product integrate with Income Access’ affiliate management platform.
With heightened advertising regulations requiring operators to ensure responsible marketing practices, Rightlander offers Income Access clients an automatic site-scanning solution to easily review advertising campaigns and help meet compliance needs. The Rightlander solution will complement Income Access’s robust ad serving and campaign management tool.
Designed to significantly reduce the manual checking of affiliate sites (see previous InfoPoa reports), Rightlander’s technology scans and analyses content and links, and provides detailed reports, including both link and brand mentions. Rightlander also locates and reports domains with brand mentions of which operators may be unaware.
The addition of the Rightlander product, with its significant time and cost efficiencies, allows for better monitoring of advertising campaigns. Brands will also benefit from the ability to track, analyze and optimize all aspects of their marketing campaigns while maintaining regulatory standards for its target market(s).
Ian Sims, director and founder at Rightlander, said: “We are delighted to partner with a brand like Income Access, having worked with them as an affiliate for more than a decade. We feel our combined services will support affiliate programmes to better manage their advertising campaigns and support affiliates to stay compliant.”
Sarafina Wolde Gabriel, VP of strategy at Income Access, said: “Ensuring regulatory compliance and responsible affiliate marketing practices are vitally important focuses for Income Access and the wider iGaming industry. We’re therefore excited to partner with Rightlander, whose product will provide operators with a cutting-edge software, custom-built for affiliate marketing’s future.”