1xbet back on with Serie A sponsorship

Online gambling operator 1xBet has rekindled its relationship with Italy’s Serie A as International Presenting Partner for the next three seasons to 2021.

Under the terms, 1xBet will gain multi-channel coverage across all match graphics, idents and virtual advertising in every live Serie A game in Europe, Africa, the Middle East, North Africa and the Americas.

“We are delighted to have 1xBet as a partner,” ISG joint Chairman Simon Burgess, said. “We are confident that Serie A will enable 1xBet to boost its brand courtesy of a direct link with its target audience.”

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