CTXM to display new multi-brand product at ICE

The Latvian-based online gambling software developer CTXM is to launch its Multi-Brand Solutions product during the ICE 2010 show at the end of this (January) month.
A company spokesman said this week that the solution enables a new business model for the iGaming industry with its key advantage – it allows medium and large operators to run several gaming sites, brands or agents on one platform using a common back office and management tools.
This means that iGaming operators can build their distribution network leveraging brand power by franchising their business model to other operators or sublicensing the software to their affiliates.
“A diversified market environment requires more and more flexibility from gaming operators,” said Udy Yosha, CEO at CTXM. “Our solution is designed to help operators to be more flexible, responding to emerging opportunities and market needs in minimal time, as well as providing beneficial technology for increasing their market power.”
The company says that Multi-Brand Solution enables third party application integration and includes extensive back office tools. It also includes enhanced management of multi-language and multi-currency support, enabling easy localisation of gaming sites according to market needs.
The setup, branding and customisation of new iGaming sites and casinos can be almost instantly achieved, with minimal IT involvement. In addition, flexible multi-skinning features allow easy customisation of gaming site’s content and interface, allowing operators reduced administrative costs as well as increasing efficiency.

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