Activistic launch sports lotto with Aussie football club

Australian technology firm Activistic Group Limited has launched a new sports lottery white label product through it recently acquired Plus Connect subsidiary for Collingwood Football Club.

Plus Connect’s “Magpie Millions” sports lottery launched with Collingwood last month and proceeds are expected to fund the Clubs core activities and support other community initiatives.

While Plus Connect expects its active marketing to attract other AFL clubs during the remainder of this year, the company aims to expand into other Australian sporting codes and potentially abroad, Proactive Investors reports.

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