Aspire Global, a Malta-based online gaming operator, has signed an agreement for the Quickfire online gambling platform, powered by Microgaming.
A company spokesman said that later this month Aspire Global will go live with the Quickfire platform, adding Microgaming’s popular titles to its existing content portfolio and enabling its white label partners, and their players, to enjoy popular games such as Game of Thrones, Thunderstruck, Terminator 2 and others.
Aspire Global and its partners will also gain access to Quickfire’s promotional tools (Quickfire iQ) such as Achievements, Bet Settings and Free Games.
The fact that both companies, Aspire Global and Microgaming, are working in similar regulated markets (United Kingdom, Denmark, Malta) made this partnership very natural, the spokesman said Tuesday.
Shmulik Segal, VP product at Aspire Global, said that his company believes that the combination of Microgaming’s speciality in creating popular games, together with Aspire Global CRM and analytics capabilities, will significantly boost its player experience and value, especially within Aspire’s mobile solution.