Online gambling software prover NSoft has agreed a deal to integrate the omni-channel marketing platform from data-driven marketing experts Beehive.
The B2B agreement will see the Beehive engine sub-licensed to clients who use the NSoft platform.
NSoft has a number of clients across eastern Europe and Latin America, including Balkan Bet and SuperBet, further extending Beehive’s geographic reach.
All NSoft clients will now have access to the Beehive engine, helping operators to optimise their marketing campaigns by using data-driven personalised messages.
Mario Krišto, platform managing director at NSoft, said in a statement Thursday:
“NSoft continues to maximise our know-how and develop the SEVEN Platform and its core features. For optimisation purposes within our B2C segment, it made sense to add Beehive’s innovative marketing tools to our offering with this agreement.”
Adi Dagan, founder and CEO of Beehive, said: “It is now more important than ever that both operators and white-label providers have the very best marketing tools at their fingertips.”
The NSoft – Beehive agreement is the second major B2B partnership Beehive has entered in recent weeks, having reached a deal with turnkey platform provider Knockout Gaming at the start of April.