Betfred changes advertising agency

The marketing publication Campagn Live reports that the GBP 5 million Betfred advertising account has been won by the Brothers and Sisters agency after a competitive pitch involving the previous account holder, BJL.

Betfred and Brothers and Sisters will start working together immediately to produce a multi-channel national advertising campaign which will launch later this year in time for the Barclays Premier League football season, which starts in August, a Betfred spokesman said.

Brothers and Sisters has been asked to build the brand, integrate Betfred’s websites with its stores and broaden gambling’s appeal in an increasingly competitive marketplace.

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