Betfred make deep investment in Scottish football

News on 11 May 2016

UK gambling firm Betfred has made a significant investment in the Scottish Professional Football League in a three-year sponsorship of the Scottish League Cup, now known as The Betfred Cup, which is estimated by pundits to be worth around GBP 1 million.

As exclusive title sponsor of the Scottish League Cup, Betfred will enjoy extensive television coverage, through branding opportunities, on BT Sport.

“We know Betfred share in our ambitious vision and we are really looking forward to working with them to bring this proud and popular competition to life for the benefit of Scottish football supporters across the country,” said SPFL chief executive Neil Doncaster.

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