Better Collective, which develops online gambling information and tips platforms, has announced the acquisition for an undisclosed consideration of French digital company Pull Media.
A spokesman for Better Collective said that the acquisition represents a substantial step forward in the company's growth strategy, with Pull Media set to aid Better Collective in its French regulated market endeavours.
Beyond the French market, the acquisition of diverse Pull Media sites further strengthens the focus on markets such as the United Kingdom and Germany.
InfoPowa readers will recall that Better Collective recently acquired Austrian affiliate SportFreunde GmbH.
Jesper Søgaard, founder and CEO of Better Collective, said in a statement that the Pull Media acquisition will allow Better Collective to become one of the key affiliates in particular markets where they had less of a foothold, such as France and Italy, and grow the staff head count by a further 35 employees to assist in executing a growth plan.
The acquisition includes 200+ websites, the majority of which relate to sports books.
John Samson, CEO of Pull Media said “Following 7 years of steady growth internationally, Pull Media needed to go to the next level. With the help of Blueprint Partners we looked for consolidation partners and Better Collective came as the perfect fit for us, notably in terms of working synergies and company cultures. Our team is really excited to share best practices, tools and betting services within the new group.”