Betway clinches another Spanish football sponsorship

Betway has agreed a two-year deal to become the official shirt sponsor of Spanish La Liga side Deportivo Alavés.

Nicknamed ‘Babazorros El Glorioso’ (The Glorious One), Deportivo Alavés is preparing for its third successive season in La Liga having finished 14th last campaign, reaching the quarter finals of the Copa del Rey.

Betway has been the principal sponsor of English Premier League side West Ham United since 2015 and this is the third Spanish sponsorship in their portfolio having recently agreed deals with C.D. Leganés and Levante U.D.(see previous reports)

Already a betting partner of Bundesliga club Werder Bremen and Belgian champions RSC Anderlecht, the deal enhances the leading online gambling company’s reach throughout Europe.

Betway’s Anthony Werkman, said: “We are always looking for great ways to promote the Betway brand globally and we have done that with Deportivo Alavés, our third La Liga shirt sponsorship deal.

“Deportivo Alavés is a club on the up and we are delighted to be playing a part in their journey ahead of their third successive season in La Liga.”

Alfonso Fdez. de Trocóniz, chairman of Deportivo Alavés, added: “It’s an honour to partner with a company as big as Betway until 2020.”