Online bookmaker Betway has signed a sponsorship deal with top eSports team Invictus Gaming for the upcoming Dota 2 professional season, including this month’s The International 2018.
The deal marks Betway’s first venture into Dota 2 eSports after previously announcing sponsorship of the upcoming CS:GO Major in September (see previous InfoPowa report).
Betway will have exclusive access to the team for content creation, and the deal will also see Invictus Gaming sport the Betway logo on their Dota 2 jerseys throughout the year-long sponsorship.
Invictus Gaming is a respected name in the eSport sector; as winners of The International in 2012, IG have attracted many high-profile players since its founding in 2011, including 430, YYF and BurNIng.
Earlier this year, Betway announced five new eSports sponsorships, including the CS:GO Pro League, the aforementioned CS:GO Major, as well as sponsoring the Brazilian eSports brand MIBR.
Betway’s Anthony Werkman said: “We are delighted to seal this sponsorship deal with Invictus Gaming, which marks our entry into the Dota 2 market.
“A strong brand with a rich history in eSports, Invictus Gaming are one of the few teams to win The International, and we are extremely proud to bring them into the Betway family.”