Bonnier Gaming to acquire Redbet Gaming

News on 22 May 2013

The Swedish online gambling development and marketing group Bonnier Gaming AB has signed an agreement with Nordic Leisure AB for the acquisition of Malta-based Redbet Gaming Ltd.

The acquisition includes Redbet Gaming’s online brands Redbet, Whitebet, Heypoker and Total Poker.

“We are proud that the acquisition is underway,” said Marcus Forsell, CEO for Bonnier Gaming on Wednesday. “Redbet has long been going strong in the Nordic market. We hope that together, as part of Bonnier Gaming, we can develop Redbet to even greater heights.”

The sale is subject to approval by the Maltese Lotteries and Gaming Authority.

Stockholm-based Bonnier Gaming AB engages in the development and marketing of online gaming. The company has created the site “” which offers online bingo services. The company operates as a subsidiary of international media conglomerate Bonnier AB.

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