Cryptocurrency enabled iGaming platform CashBet is in the news again this week with the signing of a sponsorship deal with English Premier League Club Arsenal.
The deal marks the first cryptocurrency sponsorship partnership within the Premier League and follows on the heels of the platform provider’s announcement today of the launch of CashBet Coin in an upcoming ICO (see previous report).
CashBet Coin was named the club’s exclusive and official Blockchain Partner giving the brand prominent exposure across in-stadium advertising channels for Arsenal home Premier League games at Emirates Stadium.
Vinai Venkatesham, chief commercial officer for Arsenal FC, said: “We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”
Dr. Mike Reaves, CEO and Founder of CashBet, added: “With our ICO for CashBet Coin, we are actively targeting a global, multi-billion dollar marketplace of iGaming content providers, operators and players.
“We are delighted to do so in partnership with one of world football’s true giants in Arsenal, enabling us to build our brand and engage this audience in a meaningful way.