Cashcade awards media account to UM London Media

Foxy Bingo and Cheeky Bingo parent company Cashcade has awarded its media planning and buying contract to UM London media communications agency following a competitive pitch.

Cashcade will move its GBP 8 Million media account from incumbent independent media agency Concord.

Ben Reilly, an account director at UM London, said: “These are great brands to work with and we’re looking forward to seeing the impact that our insight, planning expertise and buying strength will have on the business.”