Lead generating and marketing firm for the iGaming industry, Catena Media, has strengthened its position in Europe with the acquisition of Newcasinos.com and related affiliate assets for an upfront cash consideration of Euro 7.65 million.
The deal makes provision for a further earn-out maxed at Euro 4.25 million based on revenue performance over a 12-month period.
New Casinos’ markets are primarily the UK as well as Sweden and Norway providing Catena Media with an opportunity for product segmentation.
“Catena Media has been in the forefront of the consolidation in the affiliate market and wants to keep a leading role. The company is predominantly focusing on larger assets since we are well positioned to capitalize on our size and growth. With this acquisition we are acquiring another successful online casino affiliate to complement and strengthen our portfolio. The sellers have demonstrated a solid growth and an interesting content offering. This is fully in line with our strategy of partly growing through acquisitions and continuing our solid growth story,” Robert Andersson, chief executive officer of Catena Media, said.
Completion of the deal is expected mid-July 2017.