Sheldon Adelson’s Las Vegas Sands group has announced that it is planning a $1.1 billion new project spend for Macau, including the construction of a London-themed attraction to complement the company’s existing Paris and Venice-themed properties.
The company will be rebranding Sands Cotai Central as The Londoner Macao by 2020, LVS revealed. Sands Cotai has been underperforming, according to Macau analysts, and lacks both character and pulling power in a gambling precinct that features many newer and spectacularly-themed venues.
Sands said the “Londoner” will feature attractions based on the British capital’s most recognisable landmarks, an expanded retail mall and 350 new suites.
A Reuters report notes that Sands already operates five major properties on the gambling island just off the Chinese mainland.
The unveiling of the London project occurred during the release of LVS’ Q3-2017 results, which included quarterly net revenue of US$ 3.2 billion.
Adelson claimed that his company has invested more than $13 billion in Macau since 2002, adding that he still saw great potential in the Macau market.