Coral follows Newcastle United deal with another sponsorship

Hot on the heels of its agreement to sponsor Newcastle United football club earlier this week (see previous report), the UK bookmaking firm Coral has announced a further sponsorship deal with Championship League club Leeds United FC.

Once again, the monetary value of the sponsorship has not been disclosed, or – in this case -the length of the partnership, but there are the usual publicity and promotional advantages extended to an Official Betting Partner, among them exposure at the club’s Elland Road stadium, and the terms include sponsoring the North East Corner Stand, which will henceforth incorporate the bookmaker’s brand.

Leeds United Owner Massimo Cellino said that the club looked forward to working closely with Coral “over the coming season” and forging a relationship beyond that.

The partnership was negotiated by sports marketing agency BD Sport Rights, and the stadium betting service will be operated by BD Stadia. Both companies are part of BD Sport Group.

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