Champion Scots football club Celtic has announced that it has extended its current two-year partnership with online sports betting operator Dafabet, which will now run through 2025.
Sponsorship experts have hailed the deal as football’s biggest ever front-of-shirt sponsorship agreement.
Celtic chief executive Peter Lawwell said: “We are absolutely delighted to secure such a lucrative, long-term arrangement with Dafabet, a fantastic partner with whom we have already enjoyed such a great relationship.
“Celtic is currently in a terrific position on and off the field, achieving regular football success and with an infrastructure of strength and stability. Celtic continues to be one of the world’s great football clubs and through these strong fundamentals we continue to be able to attract and deliver such quality partnerships.
“This announcement represents further great news for the club and our supporters ensuring another positive, high value and high calibre partnership for the future.”
John Cruces, head of sports marketing and sponsorship at Dafabet resonded by saying Friday:
“Agreements such as the one we announce today allow us to look forward with confidence as we strive to ensure Celtic maintains its position as the biggest and best in Scottish football.
“Our connection to Celtic has already been fantastic for us and even with two years still to run on our existing partnership, it was a relationship we were eager to continue.”