Daily fantasy sports firm teams up with NFL Britain

UK residents; brace yourself for a storm of daily fantasy advertisements following the announcement Friday that DraftKings has inked a partnership deal with the usually fanatical anti-betting US National Football League.

The three-year deal is in respect of the NFL’s annual three-game series in Britain and will see DraftKings branding, promotional events, tournament activity and marketing deployed over the series, which kicks off this weekend when the Miami Dolphins and the New York Jets clash at Wembley.

At least two major promotional events are scheduled, one at Trafalgar Square and another in Regent Street – both during October.

Top DFS operators like DraftKings are not shy when it comes to investing seven-figure amounts of cash on television advertising, judging by their widespread use of this medium in the States, so expect a heavy presence during Sky Sports broadcasts on the games.

One of the market leaders in the daily fantasy sports sector, DraftKings has teamed up with many US national sports franchises, and recently signed with the NFL Players Association .

Earlier this year it revealed plans to take its booming product line into the UK market in 2016 as a start to a broader strategy of opening up new DFS markets in Europe, Latin America and Asia.

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