U.S. gaming technology firm Gamblit Gaming has appointed Darion Lowenstein as chief marketing officer.
Current chief marketing officer David Chang will move to the position of head of industry relations.
The firm is in the process of transitioning into an operational company with two distinct marketing initiatives: revenue generation and industry outreach, a press statement said.
Eric Meyerhofer, chief executive officer of Gamblit Gaming, said “David has been instrumental in setting the stage for our upcoming launch. Darion's long history of hit games will help realize our vision. I'm thrilled to welcome Darion to our team – giving David the opportunity to focus his energy on industry relations.
“This dual effort will put Gamblit Gaming in a powerful leadership position to best capture the marketplace opportunity before us.”
Lowenstein will oversee the strategy, partnerships, marketing, product management and monetization of casual games with real-money wagering for casinos and mobile devices. He previously filled roles at Activision, Electronic Arts, Rockstar Games, and most recently as vice president of game development at Scopely.
Chang will continue to focus on liaising with both the gaming and gambling sectors. Responsibilities include generating exposure and heightening awareness of the company's products to both industries.