GiG Rizk operation launches new sportsbook

Gaming Innovation Group (GiG) describes the launch of its new sportsbook at as “the most advanced and disruptive sports betting platform product of the last decade introducing a different take on the odds market for the upcoming World Cup.”

The platform, which has been under development for the last 18 months, will be made available to external operators at a later stage but for now the GiG owned Rizk brand will enjoy exclusivity. will offer a range of proprietary unique markets, GiG said, while pledging to keep open a number of ‘never suspend’ markets, including the outright tournament winner.

The GiG Sports portfolio consists of three new modules which can either be integrated as standalone products or bundled together with GIG Core (previously known as iGaming Cloud) for a complete solution. These comprise:

GiG Sports Connect – Proprietary in-house odds and aggregated odds and data service giving operators the opportunity to approach the market “any way they want”, as well as the freedom to choose their odds for any event and market.

GiG Trader – Proprietary trading tools and risk management platform, built to optimize user experience and responsiveness to increase performance.

GiG Goal – Mobile-first front end and middleware solution. Highly responsive with integrated machine learning for personalisation and optimised user journey.

“Building on our experience from both the operator and platform perspectives, we have come up with what we believe is the ultimate sportsbook solution,” Endre Nesset, Director of Sports at GiG commented.

“We have created a highly flexible, scalable and significantly advanced platform. Operators will have the freedom to personalise their offering to optimise the user experience. This way they can focus on marketing their brands and driving revenue.

“We believe our trading tool is more responsive than anything out there. We are poised to disrupt the market in a big way and are extremely confident that we will make a huge difference to the way sports betting is experienced today – and in the future.”

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