GVC flexes its muscle with latest World Cup promotion

GVC Holdings had partnered RISQ to back its jackpots including bwin’s newly launched Maradona’s Millions competition featuring Argentinean football icon Diego Maradona and a GBP 5 million prize pool – an extension to bwin’s ‘Who Stole the Cup?’ World Cup campaign.

Maradona’s Millions is free to enter, however, players must have an account with bwin and have made a deposit to be eligible.  Players must predict the Winners and Runners Up of each group and the winner of every knockout World Cup match, 31 outcomes all in all, for a share of the Euro 5 million prize pool.  Only one entry is allowed per funded bwin customer.

Claus Hansen, Head of CRM at GVC, said: “With Maradona’s Millions we set out to create a promotion that truly stands out from the crowd in what is an intensely competitive market. We believe we’ve done just that, with the biggest prize in our history delivered in a truly engaging and exciting format that will keep players on the edge of their seats throughout the tournament.”

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