GVC/MGM JV Roar Digital appoints Prevost

News on 8 Jan 2019

US sport betting and online gaming joint venture Roar Digital, LLC (formerly MGM GVC Interactive LLC), owned by MGM Resorts International and GVC Holdings Plc has appointed Matt Prevost as the JV’s Chief Marketing Officer, based at Roar’s new head office in New Jersey.

Roar was established in July 2018 to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. Federal Professional and Amateur Sports Protection Act (PASPA).

Prior to joining the team at Roar, Prevost served as an Operating Executive at Cerberus Capital Management and was appointed Chief Digital Officer of NewAvon in 2017 where he also served on the Board of Directors.

Prevost previously served as the chief marketing officer of Coral Interactive in Gibraltar between 2011 and 2015.

He has held a variety of executive roles in the US and Europe over his 10 plus years working within the operations team at Cerberus, including his role at Coral Interactive.

Prior to Cerberus, Prevost was a consultant at McKinsey.

Welcoming the appointment, Adam Greenblatt, Chief Executive Officer of Roar, said:

“I am delighted to appoint Matt to the team. Matt brings a unique combination of experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape. Matt further strengthens Roar’s foundations and will help us compete for leadership over time as the US market evolves.”

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