Helio Gaming in Nigerian lottery deal

Games from Malta-based online lottery supplier Helio Gaming are to go live in Nigeria for the first time after the supplier agreed a deal with Hammer Lottery.

Hammer Lottery operates a number of popular lottery products and will add Helio’s suite of tailored jackpot games in order to give players further chances to win big from small stakes.

An operator-branded 6 of 25 game, costing 100 Naira a ticket and drawn twice a week, will be launched in September, with further games boasting localised features to follow in the coming months.

Requiring no skill or pre-existing knowledge, these games boost acquisition and retention and enhance an operator’s ability to cross-sell to both casino and sportsbook players by offering high-frequency prizes.

The new agreement comes a few weeks after Helio struck its first deal on the continent with popular Kenyan operator Lotto Joto (see previous report).

Richard Mifsud, CEO at Helio Gaming, who is planning a local CSR initiative as part of the launch, said: “We have ambitious plans in Africa, which has a number of markets which are tailor-made for our new breed of lottery products, and it is great that Hammer lottery are leading the charge in Nigeria.”

Olumuyiwa Awosile, managing director at Hammer Lottery, said: “We are very pleased to have reached an agreement with Richard and the team at Helio and are excited about the opportunities the deal presents.”

Helio Gaming now offer a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and include non-monetary prizes such as cars, yachts, and luxury holidays.

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