Retail and online operator StanleyBet will migrate its Romanian online and retail operations to the Kambi Group Sportsbook after closing a competitive tender process.
Considered one of the largest sports betting operations in the Romanian market, Stanleybet operates 300 retail shops and a growing online presence in the country.
The long-term agreement will initially see Stanleybet Romania transition its online customers to Kambi's Sportsbook platform in the coming weeks, integrated into an Oryx Gaming player management system, ahead of the World Cup.
On completion of the online upgrade, Stanleybet Romania is expected to launch Kambi's retail solution during the second half of 2019.
“As one of the strongest sports betting brands in Romania, I'm delighted Stanleybet Romania has chosen Kambi and our market-leading Sportsbook to springboard the company to its next phase of growth,” Kristian Nylen, Chief Executive of Kambi, said.
“The agreement reflects the strength of our multi-channel offer, as well as the flexibility of the Kambi Sportsbook, with Stanleybet keen to offer their customers a unique and differentiated sports betting experience.”
“This partnership is a key milestone for Stanleybet Romania's evolution in the local market,” added Sorin Georgescu, chief executive of Stanleybet Romania.
“Our mission is to offer our customers the best sports betting experience possible and by partnering with Kambi we will be able to do exactly that, with the added flexibility to differentiate and stay true to the strong Stanleybet Romania brand.”