Kindred Group extends with Kambi for New Jersey market

News on 4 Dec 2018

Kindred Group has expanded its long-running relationship with Kambi Group gaining access to Kambi’s sports betting platform in the New Jersey market.

This agreement, together with the already communicated agreement with SG Digital, will allow Kindred to offer customers in New Jersey a full range of sports betting and casino products under its Unibet brand.

Manual Stan, SVP of Kindred US:

“We are of course delighted to add this final piece to our product offering towards customers in New Jersey.

“Kindred and Kambi have a long and successful history together, which we intend to develop further as we prepare to enter the New Jersey market.

“I am particularly pleased that we are now ready to offer customers in New Jersey a truly great experience in a safe and secure environment.”

Max Meltzer, Chief Commercial Officer of Kambi:

“As industry innovators, Kindred has leveraged the flexibility of the Kambi platform to develop truly unique and differentiated sports betting experiences for its players and we look forward to supporting Kindred in bringing those to the US.”

Kindred partnered the Hard Rock Hotel & Casino Atlantic City to pursue a Casino Service Industry Enterprise License in New Jersey, and a partnership with SG Digital to use their Open Platform System and Open Gaming System (see previous reports).

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