Kiss brand launches on Williams Interactive RGS

News on 16 May 2013

WMS Industries subsidiary Williams Interactive has announced the launch of KISS: Shout It Out Loud an online slot born from a deal brokered by Live Nation Merchandise.

The 5×4 reel set game sits side by side with another 5×12 reel set and is based on the legendary rock band KISS featuring oversized Starchild and Demon symbols that increase the chance of multiple high symbol wins.

Fill any reel with WILDs on the main reel set and they’ll replicate and expand to fill all 12 symbols in the corresponding reel of the colossal reel set. In the free spin feature round, played to the tune of well-known KISS songs, one or more WILD symbol on the main reel set will nudge to fill that reel with WILDs before replicating to fill every position on the same reel of the colossal reel set with WILD symbols.

Along with the release of the KISS-branded game, Williams Interactive has extended WMS’ terrestrial Colossal Reels Slot Game Engine to the online environment and debuted its Enhanced Sound Presentation technology to create the best music experience possible.

Daniel Eskola, Head of Gaming for Unibet, said, “It is not every day you can offer your players the excitement of a KISS rock concert within a casino game. We are thrilled about adding KISS: Shout it Out Loud! to our offering, and are looking forward to our players reactions to this combination of iconic rock legends and the distinctive Colossal Reels game engine.”

Co-founders of KISS Paul Stanley and Gene Simmons added, “We’ve been bringing the KISS experience to fans around the world for the past 40 years, and are excited to add online gaming to the list of ways fans can enjoy KISS. We’re blown away by this new rock and roll slot game – Williams Interactive has released a game that captures the energy of KISS to engage online gamblers in an exhilarating, unique way.”

Orrin J. Edidin, president of WMS Industries Inc. and chief executive officer and president of Williams Interactive LLC, said, “Providing the unbeatable thrill of KISS slots to our Remote Game Server customers is another example of our ability to offer exciting branded content through multiple channels in the global iGaming industry. The globally celebrated KISS brand and music plus the overwhelmingly successful Colossal Reels play mechanic is sure to be a hit, and we are eager to see how the millions of players at our remote game server customers’ casinos embrace this electrifying new gaming experience.”

A demo of the game is available on

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