Ladbrokes hires Sky IQ in online gambling CRM deal

The UK land and online gambling group Ladbrokes plc has appointed Sky IQ as a specialist partner to enhance its capability in customer analytics, campaign effectiveness, and Customer Relationship Management.

Sky IQ’s remit will cover, digital, mobile and retail channels, though it is intended that digital will be a key area of focus.

Ladbrokes CEO Richard Glynn commented, “The agreement with Sky IQ is a further step along our digital development plan. We continue with our investment in digital technology, digital marketing and increased customer focus. Sky IQ’s experience of enhanced CRM and campaign management will help drive further momentum.”

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