B2B and white label gaming software and services provider Nektan plc announced Wednesday that it has entered into a multi-brand partnership with affiliate marketing network Traffic Label.
As part of the deal, three new online casino sites have been launched, with Slotster.com, Spinslots.com and Jackpotslot.com now live on Nektan’s proprietary platform Evolve.
An additional five casino sites are planned for launch throughout the latter half of 2018.
The sites are supported by content from the industry’s leading developers, with Nektan handling all back-end functions including regulatory approval, account management and CRM activity, and the agreement allows scope for planned expansion, with the potential to launch more brands throughout 2019 and beyond.
Claire Osborne, commercial director at Nektan, said: “This deal strengthens our multi-brand growth strategy, built around our partners having the ability to launch multiple casino brands quickly and efficiently under one seamless platform and reporting structure.
“Through building a network of brands, Traffic Label is now able to maximise its marketing opportunities, while reducing its cost per player acquisition.”
Oded Keinan, director at Traffic Label, said that Nektan's ability to manage back-end operations gives his company the opportunity to focus on its core strengths of driving traffic whilst giving players an extensive portfolio of slots and live based games.