Laba360, a new and at present relatively unknown international online gambling company, is hoping to expand awareness of its brand following a multi-year shirt sponsorship agreement with English Premier League club Burnley FC.
The online operator will enjoy brand exposure on team strips and at the home stadium Turf Moor, along with access to the club’s digital and social media channels.
A spokesman for Burnley said that the partnership with Laba360 is designed to enable Burnley Football Club to engage with a wider audience and expand a growing international fan base, while giving LaBa360 exposure in the most watched league in the world.
“We are proud and delighted to welcome LaBa360 on board,” Burnley commercial director Anthony Fairclough said. “This is the largest financial deal in our history, and the third international company we have had as principal partner, which demonstrates the growing global appeal the club offers companies overseas thanks to our Premier League platform.”