Greek betting operator OPAP has announced a trio of new deals with prominent suppliers to upgrade its core services as part of a Euro 100 million investment strategy to be implemented over the next few years.
In a three-year agreement, Playtech BGT Sports (PBS), will supply self-service betting terminals, software and services, as well as the subsequent introduction of an Over-the-Counter (OTC) sports betting solution to OPAP.
PBS will provide a fully-managed service to OPAP including trading and over 25,000 in-play markets.
“The agreement with OPAP is a milestone for Playtech BGT Sports and we are proud to be supplying such an important lottery supplier with our solutions,” Dr. Armin Sageder, chief executive officer of Playtech BGT Sports, said.
This deal is a foot in the door for Playtech who believes there are “multiple opportunities to further develop our relationship as OPAP looks to enhance its digital retail offering.”
London-headquartered Betgenius was selected as OPAP’s primary provider of in-play data for the delivery of fully-automated, real-time data of around 130,000 sports events annually for the next two years.
And, last but not least, Novomatic Lottery Systems has been named OPAP’s numerical lottery partner. OPAP’s transition to the Novomatic platform will be undertaken during 2018, a press statement reads.
The deal includes the replacement of all existing terminal devices in OPAP agencies and the provision of a digital Player Account Management System.
“Leveraging the latest digital and technology capabilities is one of OPAP’s stated strategic priorities within our 2020 vision,” OPAP chief executive, Damian Cope, said.
The previously announced virtual sports deal with Inspired (see previous reports) will initially roll-out with their Virtual Football product beginning the first half of 2017.