Inspired Entertainment has announced that it has signed a deal with the Paddy Power Betfair group that makes the gambling group its first retail of its newest virtual horse racing product The Virtual Grand National.
The product will be available across the gambling group’s 620-strong betting shop estate in the UK and Ireland.
Inspired says that Paddy Power Betfair is the first operator to go live in retail venues with The Virtual Grand National, an official licensed product with The Jockey Club featuring a full recreation of the iconic Aintree racecourse.
The Virtual Grand National is displayed on Paddy Power TV, alongside real live racing, as a featured event where customers can place their bets in-venue with new events approximately 10 times a day. The Virtual Grand National provides new betting opportunities, larger prizes, and the thrills and spills of the world’s most famous steeplechase presented via the latest cutting-edge graphics and animations.
Steve Rogers, chief commercial officer of virtual sports at Inspired said this week: “We are very proud of the final product and hope that Paddy Power customers will enjoy being able to experience the excitement of the Grand National all year round.”