On the back of a robust performance reported in BSkyB’s half year results which included a strong result from Sky Bet, the firm has appointed creative agency MBA to create a new Sky Bet campaign. The campaign will cover all channels TV, press, digital, CRM and social media with a focus on driving usage and …
Frelix Entertainment’s online gaming website WinaGames.com will carry games content from the popular Sheriff Gaming development studios. The games will be integrated into the group’s Parlay software and initially include faves such as: Beretta’s Vendetta, Fortune of the Pharaohs, French Cuisine, Funky Chicken, Jack’s T-Rex, The Temple of Shangrai-La, Castle Mania and Dr Magoo’s Adventure. …
Following today’s (Tuesday) announcement of a partnership with 888 Holdings’ B2B arm Dragonfish for the US market, Caesars Interactive Entertainment (CIE) has announced another long-term strategic partnership with Groupe Lucien Barrière SAS and its Barrière Poker (BP) operation. CIE and BP have an existing relationship initiated in January 2010 that covers the promotion and organisation …
Live streaming provider Satellite Information Services Ltd (SIS) has announced the roll-out of its services to bookmakers Bet365, Paddy Power and OneXTwo. The company will provide weekly horse racing from Dubai to the three bookmakers culminating in the Dubai World Cup on March 31, 2012. Jack Davison, director of sports data, SIS, said: “This is …
Online sportsbetting and gaming group Sportingbet has announced the completion of its acquisition of the entire issued share capital of Danish-focused Danbook Limited and Scandic Bookmakers Limited for an aggregate maximum of GBP 8.5 million broken down into GBP 4 million in cash and GBP 0.5 million in Sportingbet shares with a further GBP 4 …
Following a decision by South African Member of Executive Council (MEC) of Local Government’s economic development Quedani Mahlangu to relocate the Gauteng Gambling Board (GGB), and its subsequent refusal to move, a High Court has ruled in favour of the Government’s termination of the GGB pending the decision of the Gauteng Executive Council. Mahlangu ordered …
D.C. Council members intend moving forward with a bill that would repeal the State’s internet gambling proposal following a protracted hearing held last week by Council member Jack Evans. A Finance and Revenue Committee meeting scheduled for tomorrow afternoon (Wednesday) will revisit the controversial passage of the first-in-nation internet gambling programme after an internet gambling …
888 Holdings has confirmed its interest in the U.S. market with the announcement of an agreement with Caesars Interactive Entertainment, Inc. (CIE) this week. The news comes as no surprise as 888’s Brian Mattingley announced the company’s intention to pursue the strategy back in July of last year . Under the terms of the agreement, …
The Jersey Gambling Commission (JGC) has entered into a Bilateral Co-operation Agreement with the Danish Gaming Board with the purpose of arriving at a common set of standards where both parties can promote co-operation in support of their interests including providing each other with operational assistance. In related news, the JGC has published its current …
Hawaii is the latest US State to reconsider internet gambling following the US Department of Justice’s reversal in opinion late last year. House Bill 2422 has been submitted to the Hawaiian state legislature, that if passed, will create a “Hawaii internet lottery and gaming corporation” (HILGC) authorised to offer games of chance and games of …
Spanish internet trade association AEDAPI will undergo a transformation with the launch of The Spanish Association of Digital Play (la Asociación Española de Juego Digital) this week. The association formed to represent the major operators in the Spanish internet gambling sector will become part of the Spanish Association of Digital Economy (la Asociación Española de …
Online betting exchange Betfair has reportedly committed its GBP 2 million media planning and buying account to Havas Media-owned agency Arena Media. The appointment was reported to have been made without calling for a pitch. Betfair appointed Big Al’s Creative Emporium to its advertising account in June 2011 and its digital account covering social media, …
Genesis Gaming’s latest online slot development titled “Alaxe in Zombieland” is a twisted, dark take on the well loved quirky Alice in Wonderland tale. The slot depicts beloved characters such as the Mad Hatter, Cheshire Cat and other friends as zombies, while Alaxe (Alice) tries to make a slashing and hacking escape back through the …
Microgaming is offering a “new and improved” casino experience with the launch of the “Diamond Edition” of its existing Live Dealer games. The “Diamond Edition Live Dealer package” offers redefined graphics which the company says heightens the player’s senses of being in a casino as well as providing more statistics to aid their chances of …
Thirty-five men suspected of online gambling activities were arrested after a Malaysian police raid on eleven internet gambling premises around the Seberang Perai Selatan region in Penang State, Malaysia, this weekend. Superintendent Shafien Mamat from the Seberang Perai Selatan police department said the raids additionally netted twelve caretakers associated with the premises and 130 computers …
bwin.party Digital has defended its link to the recently indicted Megaupload.com, saying it was unaware of any of the company’s alleged illegal dealings. The colourful founder of megaupload.com known as Kim Dotcom, formerly Kim Schmitz, aka Kim Tim Jim Vestor and Kimble is an internet entrepreneur who was arrested along with four others earlier this …
Zdenek Lang has been appointed as the new marketing director of Fortuna Entertainment Group (Fortuna) following the merge of the group’s sportsbetting and lottery marketing teams to maximise efficiency of its marketing activities. Further announcements include the departure of Lenka Janouchova, the current marketing director of Fortuna Loterie and the redeployment of its current sports …
Betgenius Limited has signed a licencing agreement with long-time customer Irish bookmaker Paddy Power for its Connextra video advertising banner product. The Connextra technology will enable Paddy Power to stream live casino dealer video to online creative in marketing campaigns for Paddy Power’s online casino. Mark Locke, chief executive officer of Betgenius Limited said: “The …
A new online slot has been released exclusively to Sky Vegas titled “Cash Cauldron”. The game originated in the Genesis Gaming Solutions studios. Themed on witches and wizards, the slot is an All Pays game using connecting symbols on adjacent reels, rather than lines that result in a win. The game features 243 ways to …
Betfair has expanded its horse racing sponsorship portfolio with Warwick Racecourse’s The Kingmaker Day. The race is known for producing top Cheltenham Festival horses and this will be Betfair’s first sponsorship of this annual event will take place on February 11, 2012. Huw Williams, managing director of Warwick Racecourse, said: “We are delighted to welcome …
Australian family-owned bookmaker Betstar has appointed WhybinTBWA Melbourne as its creative agency following a pitch at the end of last year. The brief includes a creative strategy designed towards growing the bookmaker’s member base as well as increasing awareness of the brand. The first campaign to market will be seen within the first quarter of …
WMS Industries’ has released the latest installment of its popular online Star Trek series on its operational website JackpotParty. Star Trek Episode 5: A Piece of the Action is bound to excite Star Trek slot fans who have followed the previous four episodes that comprise Episode 1: Red Alert, Episode 2: Explore New Worlds, Episode …
The Leeds-based gaming start-up operation Buzz Sports has partnered with Austrian operator Planet Win 365 for the supply of its online ZonePlay offering. The partnership exposes the relatively new in-play betting product to new territories and will provide Planet Win 365 customers with the ability to bet on “what happens next” while watching the televised …
The contentious D.C. Lottery bid was in the spotlight at a hearing held yesterday (Thursday) before the D.C. Council’s Finance and Revenue Committee that observers hail as “a bit of a non-event”. The public hearing was held to discuss iGaming in the district and Bill 19-474, the “Lottery Amendment Repeal Act of 2011”. Inspector General …